Communications Preferences Among International Students: Strategies for Creating Optimal Engagement in Programs and Services

  • Ravichandran Ammigan University of Delaware
  • Kaitlyn N Laws University of Delaware
Keywords: communications preferences, international students, student engagement, support services

Abstract

As U.S. institutions continue to welcome larger and more diverse populations of international students, campus support offices are also expected to adjust their programming and outreach strategies to engage a wider student audience and provide them with key information and services. This quantitative study examines the communications preferences of degree-seeking international students enrolled in a mid-size U.S. university. It specifically investigates students’ preferred methods of communication, patterns and frequency in sending and receiving messages, and the types of information they prefer to be informed of. The survey also looks across a number of communication media including email, social media, print communications, and face-to-face interactions to better understand how resources may be directed to individual channels. The authors argue that the most impactful engagement model requires an accompanying, analytics-driven communications strategy to support international students during their stay on campus

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Author Biographies

Ravichandran Ammigan, University of Delaware

RAVICHANDRAN AMMIGAN is Executive Director for International Services at the University of Delaware, USA. He is also a PhD candidate at the Center for Higher Education Internationalisation, Università Cattolica del Sacro Cuore, Milan, Italy. His research examines international student satisfaction with various aspects of the university experience across campuses globally. 

Kaitlyn N Laws, University of Delaware

KAITLYN N. LAWS is a Communications Specialist in the Institute for Global Studies and Office for International Students and Scholars at the University of Delaware. She received an Honors Bachelor’s Degree with Distinction in Anthropology in 2014 from the University of Delaware and is currently pursuing a Master’s degree in Urban Affairs
& Public Policy. 

Published
2018-07-01
How to Cite
Ammigan, R., & Laws, K. (2018). Communications Preferences Among International Students: Strategies for Creating Optimal Engagement in Programs and Services. Journal of International Students, 8(3), 1293–1315. Retrieved from https://ojed.org/index.php/jis/article/view/54
Section
Research Articles