Is it a Trump Bump, Spike, or Plateau?

India’s Changing Interest in Canadian versus U.S. Universities

Authors

  • David Yerger Indiana University of Pennsylvania, USA
  • Manaswita Choudhary Indiana University of Pennsylvania, USA

DOI:

https://doi.org/10.32674/jis.v9i4.962

Keywords:

enrollment management, foreign students, higher education marketing, student recruitment

Abstract

This article assesses changing interest from India in Canadian versus U.S. universities since the 2016 U.S. presidential election, as measured by search activity reports from Google Trends. The findings indicate a rise in Indian interest toward Canadian versus U.S. universities was underway before the election. After controlling for this trend effect, there remains widespread evidence of a substantial shift in interest toward Canadian universities with search activity rising 70%–85% for Canadian versus U.S. universities in the postelection period. This shift in interest toward Canadian universities shows no sign of dissipating. Canadian universities are likely to make further enrollment gains of Indian students versus U.S. counterparts in upcoming recruiting classes.

Author Biographies

  • David Yerger, Indiana University of Pennsylvania, USA

    DAVID YERGER, PhD, is a Professor in the Department of Economics at Indiana University of Pennsylvania. His major research interests include Canadian studies, linkages between higher education and labor market outcomes, and the evolution of higher education in the United States.

  • Manaswita Choudhary, Indiana University of Pennsylvania, USA

    MANASWITA CHOUDHARY is a recent MBA graduate of Indiana University of Pennsylvania.

References

Cantwell, B. (2015). Are International Students Cash Cows? Examining the Relationship Between New International Undergraduate Enrollments and Institutional Revenue at Public Colleges and Universities in the US. Journal of International Students, 5(4), 512-525.

Garcia, H., & Villareal, M. (2014). The Redirecting of International Students: American Higher Education Policy Hindrances and Implications. Journal of International Students, 4(2), 126-136.

Gopal, A. (2016). Visa and Immigration Trends: A Comparative Examination of International Student Mobility in Canada, Australia, the United Kingdom, and the United States, Strategic Enrollment Management Quarterly, 4(3), 130-141.

Government of Canada. (2014). Canada’s International Education Strategy: Harnessing our knowledge advantage to drive innovation and prosperity. Cat. No.: FR5-86/2014. Ottawa, Ontario, Canada.

Hegarty, N. (2014). Where We Are Now- The Presence and Importance of International Students to Universities in the United States. Journal of International Students, 4(3), 223-235.

Institute of International Education (IIE). (2018a). Opendoors 2018 Fast Facts. Retrieved from https://www.iie.org/Research-and-Insights/Open-Doors/Fact-Sheets-and-Infographics/Fast-Facts

Institute of International Education (IIE). (2018b). Fall 2018 International Student Enrollment Hot Topics Survey. Retrieved from https://www.iie.org/Research-and-Insights/Open-Doors/Data/Fall-International-Enrollments-Snapshot-Reports

Rose-Redwood, C., & Rose-Redwood, R. (2017). Rethinking the Politics of the International Student Experience in the Age of Trump. Journal of International Students, 7(3), I-IX.

Sa, C., & Sabzalieva, E. (2018). The Politics of the Great Brain Race: Public Policy and International Student Recruitment in Australia, Canada, England, and the USA. Higher Education, 75, 231-253.

Downloads

Published

2019-11-15

Issue

Vol. 9 No. 4 (2019)

Section

Research in Briefs (English)

License

All published articles are licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 4.0 Unported License.

How to Cite

Is it a Trump Bump, Spike, or Plateau? India’s Changing Interest in Canadian versus U.S. Universities. (2019). Journal of International Students, 9(4), 1196-1202. https://doi.org/10.32674/jis.v9i4.962