Determinants of AI Adoption in Higher Education

Evidence from Cambodian University Students

Authors

DOI:

https://doi.org/10.32674/fq333m72

Keywords:

Artificial Intelligence, behavioural intention, Cambodia, higher education, student attitudes

Abstract

This study investigates Cambodian university students’ attitudes toward artificial intelligence (AI) and the key determinants shaping their behavioural intention to use AI. A cross-sectional survey was administered to 256 students across multiple higher education institutions in Cambodia. Multiple regression analysis revealed that attitude, perceived ease of use, and facilitating conditions significantly predicted behavioural intention, with attitude emerging as the strongest determinant. In contrast, perceived usefulness, social influence, and ethical and privacy concerns were non-significant, suggesting that students’ adoption decisions are driven more by personal evaluations and usability perceptions than by normative pressure or ethical considerations. The findings highlight the need for universities to strengthen AI literacy, develop faculty capacity, and establish ethical guidelines to promote responsible AI use. 

 

Author Biographies

  • Borey Be, College of Education, University of Cambodia

    Borey Be is the M&E Specialist at CCC and a lecturer at the University of Cambodia. He holds a master’s degree in educational leadership and policy from Beijing Normal University. His research interests include teaching and teacher education, special and inclusive education, online teaching and learning, educational technology, and parental involvement. Through his professional and academic work, he has contributed to the advancement of educational research and evidence-based policy and practice in Cambodia.

  • Sopheng Tep, Guglielmo Marconi University, Italy

    Sopheng Tep holds a B.Ed. in TEFL, M.Ed. in TESOL, PGDip in Organizational Leadership, MBA in Human Resource Management, and Ph.D. in Education. He is a lecturer specializing in educational management and leadership, with extensive experience in public and private educational institutions. His research focuses on educational leadership and management, and he has published scholarly articles in reputable journals while serving as a reviewer for international peer-reviewed publications.

  • Samnang Long, ACLEDA University of Business, Cambodia

    Samnang Long has over 16 years of experience in the education sector. He holds a Master’s Degree in Education from Northeast Normal University under a Chinese Government Scholarship and a Bachelor’s Degree in Teaching English as a Foreign Language. He has extensive experience in university teaching and management and is skilled in both online and face-to-face instruction. Currently, he serves as a Senior English Lecturer at ACLEDA Institute of Business, specializing in interactive teaching methodologies.

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Published

2026-06-30

Issue

Vol. 5 No. 1 (2026): Journal of Innovation in Academia

Section

Research Articles

License

Copyright (c) 2026 Journal of Innovation in Academia

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How to Cite

Determinants of AI Adoption in Higher Education: Evidence from Cambodian University Students. (2026). Journal of Innovation in Academia , 5(1), 1-22. https://doi.org/10.32674/fq333m72